Understanding the technology of this age is very tantamount to everything you do in the music industry. Whether you are a writer, publisher, artist, producer or musician, if you don't have some knowledge of current trends of social media marketing and the digital world your chances are slim at succeeding in this fast paced world.
Here's an excerpt from my new book, coming out soon.
This is a key development that will nurture new forms of entrepreneurship, education and group work. Coincidentally, I spent the day with a group of techs, engineers and programmers working on a project for AMP (Association of Music Professionals).
We were working on a membership software solution to manage content for AMP. I was amazed as I listened to these highly trained professionals talking about all the changes coming up. They stated that they launched a new change in their product every two weeks. My point is, you must keep abreast of technology if you plan on living in this business. It’s not a suggestion; it’s a requirement.
They say there’s no point beating a dead horse; well, I have my stick out and might as well use it. Are you investing in your tech knowledge? If you are serious about being in this business you must ask yourself; how much of myself am I willing to invest? Do I really have the passion, the drive, am I willing to sacrifice?
The reason I'm asking you repeatedly is I don’t want to see you waking up in a few years regretting your decision. I see people dropping out every day, and it is very sad. Don’t be another fatality; take this as seriously as you would crossing a busy intersection; remember this is your life.
One of the attitudes I see regularly from people coming into the business is, the insiders know all the secrets. That’s just not the truth. The truth is there are no secrets. Have you heard of the web? Talk to it, ask it questions; it will steer you to the answers. Please don’t let that attitude be yours.
Check out evolutionofasong.blogspot.com for past blogs.
Here’s a quick summary of this chapter:
1. There’s a new way of doing things.
2. Technology is moving fast.
3. Learn the latest trends.
4. Be sure this is the direction you want to head in.
5. Work hard – Get up early - Stay up late.
6. The most important thing is to invest in yourself.