What's Your Number?

I'd love to do business with you. But how can I find you?

I have no sense of direction. That isn’t a surprise to anyone who knows me. Years ago, before anyone had even thought of GPS, friends gave me a ring that was really a working compass. I still have it. And, yes, I wear it.

So I get really cross when businesses make it even harder for me to find them.  Why is it that private residences (like your house) must have the street number prominently displayed, but businesses don’t have to do the same? It seems to me that if I were a business I’d do everything in my power to let customers find me.

Recently I tried to find a restaurant in an unfamiliar part of town. I had the address, of course, but ended up going about two miles past it because I could never find a street number and the establishment’s signage left a lot to be desired.

Why is this such a big deal? Well, remember way back in 1996 (the Earth had cooled by then) when there was a bombing at Olympic Park? Emergency response was delayed because there wasn’t a street number to reference. That may be an extreme example, but it does prove the point.

I love the ability to get here-to-there directions (and back again. I can’t just reverse the directions and actually end up where I want to be. I always get lost.)  But it defeats the purpose when you can’t find a street number. Or street names.  Have you ever noticed that southbound on I-85 inside the perimeter there’s no exit for Buford Highway? If you didn’t know to get off at Lenox Road you’d be screwed.

Am I the only one bothered by this? Please let me know. There must be something we can do. Until then, if you see someone driving around looking in vain for a street number, it’s me. Please don’t hate me.

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.


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